Natural, Organic Beauty Products – Latest Trend in Global Economy

One of the latest trends in the United States and global economy is going green. Whether it’s a grocery, health or clothing store, there are numerous businesses that are attempting to cash in on the movement of being environmentally-friendly. This shift in the marketplace can also be found in beauty products.

For decades, the average American woman has been applying various products on their skin and in their hair without understanding what’s actually inside of those goods that try to make you look like the next Heidi Klum, Gisele Bundchen or Scarlett Johansson. In recent years, the industry has been exposed and has made female consumers think twice before putting on a dozen or so health and beauty products before leaving the house in the morning.

Since cosmetics are regulated differently from food and pharmaceuticals by the Food and Drug Administration, an array of ingredients and elements do not have to be approved. Essentially, it is up to the manufacturer of such a product to decide if the cosmetic is safe or unsafe.

In 2011, the Environmental Working Group published a list of cosmetics containing chemicals that are associated with hazardous health risks. The findings were based on information released by the federal government, the companies and scientific endeavors.

The list consists of foundations that contain an ingredient known as oxybenzone, a cause of irritation or allergic reaction; powders with retinyl paltimate that has been linked to cancers; blushes considered to be human carcinogens and might even be toxic to immune and respiratory systems over a long period of time; and nail polishes that have toluene, dibutyl phthalate, and formaldehyde and can be the reasons for impaired breathing and the causes of birth defects and cancers.

Due to consumer concerns and calls for these chemicals to be removed from beauty products, there has been a growing demand in natural and organic cosmetics. Indeed, beauty professionals say these are much better for you, your skin, your health and the environment.

Although it might be expensive to immediately transform a woman’s beauty regimen, some experts say there should be a gradual shift towards natural products because, according to Trevor Steyn, founder of home-grown skincare hero, Esse, “there are new chemicals though, man-made chemicals, that we have no mechanisms to deal with and exposure to these can result in long-term health risks.”

Cosmetic chemist Diane Eales told Women24.com that the best product to start off with is a natural cleanser because “it doesn’t strip the skin of its natural oils and then as you finish your other products replace them with products with natural ingredients.”

Organizations are warning consumers to be careful about brands that label their products as “organic.” The Soil Association in partnership with three other global organic establishments have developed COSMOS, a group that is developing international organic standards for beauty and cosmetic products.

This entity explains that chemicals found in non-organic beauty products, such as phthalates, parabens and PEGs, can also be located in antifreeze and floor and oven cleaners. What the problem is is that these companies are naming these products as “natural,” “organic” and “biological,” even if their items only have one percent of organic elements.

To ensure the product you are using is actually organic, the Soil Association has published a list of companies on its website that have genuinely developed organic products. Products that are truly organic are clearly labelled for the customer.

It has been reported that all of the above also applies to hair care. Jessa Blades, a natural beauty artist, told The Daily Green that most hair products should contain natural oils, natural butters and essential oils. Consumers should avoid products that have parabens, silicone, petrolatum and similar ingredients.

Gamification For Productivity

“Gamification” has become a buzzword in recent years among the tech crowd, but it has spilled over into other arenas as well. With the pervasiveness of smartphone apps and new websites popping up every day, “gamification” seems to be everywhere. At its simplest, it’s just a way of introducing elements of gaming into other tasks.

There are lots of ways to do this: common elements include earning points, gaining levels, and sometimes earning achievements, badges, or prizes. There’s gamification for working out, buying coffee, listening to music, shopping, recycling, and eating out. While retailers and marketers have been using gamification to their best advantage, gamification can also be used to increase productivity, whether in individuals or in a team.

To encourage general productivity, take a look at HabitRPG, which has a website and an iOS app. At its heart, it’s a to-do app, but “RPG” stands for Role-Playing Game, which HabitRPG uses to incentivize productivity. There are four different elements when you start out using the program: habits, dailies, to-dos, and rewards. Habits are actions that you want to either encourage or avoid, but don’t have a specific frequency. Dailies are tasks that you want to repeat on a regular basis: every day, once a week, etc. To-dos are one-off tasks like on any other to-do app. Rewards are things you can purchase by completing your tasks. You earn a certain amount of gold and a certain amount of experience points for each task. Experience points let you level up and eventually unlock different game elements. Gold allows you to buy rewards. As you level up, the game introduces a market, item drops, pets, armor, and other elements. It’s a fun way to keep all of your productivity items in one place with a dynamic and well thought-out incentive scheme.

If you like the idea of a gamified productivity app but don’t need quite as many features, Carrot is an iOS app with a mean streak. It’s a minimalist to-do app that is very user friendly and unlocks features as you gain points. Be warned, though: Carrot has a personality, and if you don’t complete your tasks, she gets angry. How many points you get and how she talks to you depend on what mood she’s in. Carrot is a quirky app that is probably the most unique of the bunch, and worth checking out if only for its surprises.

EpicWin is another RPG productivity program that gives you points and prizes for your real-world tasks. Here again, you can choose your character and level them up as you go. You can’t yet spend gold on things, but EpicWin is in the process of being developed.

If you’re looking to be more productive with a specific task or process, try SuperBetter. SuperBetter gives you tasks, quests, power-ups, and “bad guys” depending on your specific journey, like exercising more, increasing willpower, stress relief, or improving your relationships. It’s not a productivity app in itself, but improving these aspects of your life can definitely improve the rest of it.

If the area of productivity you’re struggling with is managing your finances, there are programs for that, as well. SaveUp is a program tailored to incentivize saving and making smart financial choices. It gives you credits for the choices you make, and you can cash them in to contests with real prizes, or you can cash them out. SmartyPig is a website that also focuses on saving, though a little less gamified than SaveUp. SmartyPig makes saving automatic, and it also rewards you for meeting your goals.

If you’re not so interested in using apps or websites, gamification doesn’t have to involve technology: you can use game elements on your own. The best way to go about it is to start by identifying the tasks that you have a hard time completing or that you want to incentivize. For each of those tasks, determine a point value. You may also want to assign them different categories. Maybe doing the dishes gets you two blue points, but cleaning the bathroom gets you eight red points.

From there, identify rewards, positive (but not goal-subverting) actions or items, and assign them point values as well. Then, to get your rewards, you first have to do enough tasks to afford them. Don’t stop there. When you’re defining your own system, you can get pretty creative. Find ways to allow you to “level up” or do a boss battle: what really big challenge do you have coming up, or what milestone can you celebrate passing? Give yourself constant ways to progress, and you’ll see yourself finding ways to become more productive while having a little fun on the way.

Ostomy Supplies and Products

Finding the right ostomy system is crucial for your health, confidence and product wear-time. You can spend months in research and still remain uncertain about the choices you made. Ostomy Software offers a trusted solution you can rely on. It helps you find the most suitable ostomy products by taking into consideration your stoma size and shape, type of ostomy, personal needs, preferences and body features.

Ostomy Software by JDBS brings years of experience and knowledge and fills an existing gap in the ostomy care world. Its powerful engine searches thousands of ostomy products to find the system that best suits your needs. Ostomy Software shows comparable products between different manufacturers! It gives product numbers and pictures to help the users place their orders or request samples.

Ostomy Software performs 5 major tasks:

– Finds One or Two-piece Ostomy Systems

– Finds comparable products between different manufacturers

– Finds different types of pouches to fit a particular flange

– Searches for products by product numbers/codes

– Provides exhaustive product and feature knowledge

1. Ostomy Software will help you make an intelligent choice.

o It is often the case that, after surgery, new ostomates are given only a few products from the hospital to keep them going until they find a supplier. These are usually products from only one particular manufacturer and from only one product line. They are “general products”, designed to fit vast majority of patients and not suited to patient’s type of ostomy, body shape, skin sensitivity and preference. Many new ostomates are left with the impression that, this is the only choice they have. The products hospitals give away are often products given to them by sales representatives and usually represent one single brand.

o There are literally thousands of ostomy products on the market. Most of the retailers selling ostomy supplies do not specialize in ostomy and often have little or no information on various manufacturers, product lines, features etc.

Ostomy Software is here to fill this gap! In an easy and accurate manner it provides the user with profound product knowledge and opportunity to test a large variety of products from various manufacturers and product lines. Ostomy products can vary in brand, type, shape, size, colour, material, opening, filtering and body attachment system. Ostomy Software explores all of these options and lets you choose the unique products to best suit your personal preferences.

2. Ostomy Software lets you choose your appliances from the convenience of your own home.

If you feel uneasy discussing your personal needs or problems with a pharmacist, home health care professional or a customer service representative, Ostomy Software is the perfect tool for you. It will save you time, money, energy and potentially embarrassing moments.

3. Ostomy Software has a powerful engine designed to do the entire research and matching work for you. It is extremely easy to use.

Ostomy software will ask you questions before determining the correct product(s). It will then give you the manufacturer’s product code(s) and show a picture of the product(s). This way you can simply call your retailer, give the product number and either ask for samples or place an order. Ostomy Software can be easily used even by people with little computer skills.

4. Ostomy Software gives you the option to choose from among the many product lines offered by Hollister, ConvaTec and Coloplast.

Every manufacturer has different product lines designed to better respond to differences in body shape, age, skin sensitivity, individual taste, etc. In many cases patients are familiar with only one of the manufacturer’s product lines and are unaware of the choices they have.

5. Ostomy Software has a built-in “smart matching system” which finds for you comparable products from among different manufacturers.

If you currently use or intend to use the products of one manufacturer, the software will suggest and give you the product numbers for comparable products from other manufacturers, which you might want to try as well. This way you can call your retailer and ask for samples.

6. Ostomy Software will keep you up to date with the latest on the market.

We offer to all our customers regular software updates and upgrades. This way we keep you current with the latest products, product trends and developments.

The Product Life-Cycle Concept

Because we live and work in a dynamic market situation, managers must accept as the normal state of affairs that all products have a limited life. This fact is commonly expressed in the form of the product life-cycle curve. Products during their existence go through the phases indicated on the curve, as follows:

1. Starting before, sometimes long before, a product reaches the marketplace, there is a development phase. Market research must be undertaken, the product designed, prototypes built, plants laid down. While costs can be very high, income will initially be nil and will probably grow only slowly. Profits are a long way off yet. Many products are slow to ‘catch on’ and this part of the curve typically does not rise steeply.

2. During the growth phase the product reaches general acceptance, and sales increase steeply. Profits mount as development costs are recovered and unit costs decrease with greater volume of production.

3. As the product reaches maturity, initial demand is beginning to be satisfied, competitors may have arrived on the scene, and there will be greater reliance on replacement sales. Sales increase more slowly, and profits come under pressure and may start to decline.

4. When the market is fully saturated, sales will ‘peak off’ and profits decline still further.

5. Finally, sales will go into definite decline and margins come under very severe pressure as it becomes increasingly costly to maintain sales at a reasonable level.

The curve for any particular product may be steeper or flatter, the time-scale may be longer or shorter. Some products seem to go on for a very long time. For this reason the pattern must be applied with care. In addition, we must be careful what we mean by a product in this context: for example, the market for glass has risen steadily over the past 50 years, but within this period the sale of lamp glasses has declined and that of milk bottles has risen steeply (to decline again in some countries in face of competition from waxed cartons or plastic and the change from doorstep delivery to bulk purchase from the supermarket).

Nonetheless the typical pattern stands as a warning that it is dangerous to rely too heavily for too long on one product, so that, as profit from one declines, profit from its successor rises to fill the gap. Ideally this will give a steadily rising profit for the company as a whole, even though some products have entered the ‘decline’ phase of the product life-cycle.

It must be emphasized that the product life-cycle diagram is not a rigid description of exactly how all products always behave. Rather it is an idealized indication of the pattern most products can be expected to follow.

There is nothing fixed about the length of the cycle or the lengths of its various stages. It has been suggested that the length of the cycle is governed by the rate of technical change, the rate of market acceptance and the ease of competitive entry. So, each year numerous new fashion styles are introduced, many of them to last only a few months. At the other extreme, a new aircraft must have many years of life if it is to be commercially worthwhile.

The main importance of the life-cycle concept is to remind us constantly of the three following facts:

1. Products have a limited life;
2. Profit levels are not constant but change throughout a product’s life in a way that is to some extent predictable;
3. Products require a different marketing programme at each stage of their life-cycle.

Implications of the Product Life-cycle

If we have to accept that no product will go on earning profits indefinitely, then we must plan so as to have a whole succession of new products coming ‘through the pipeline’. Peter Drucker has drawn attention to the need to keep all products under review to ensure that not too high a proportion are at the end of their life-cycle. He describes the following six categories:

1. Tomorrow’s breadwinners – new products or today’s breadwinners modified and improved;
2. Today’s breadwinners – the innovations of yesterday;
3. Products capable of becoming net contributors if something drastic is done;
4. Yesterday’s breadwinners – generally products with high volume, but badly fragmented into ‘specials’, small orders and the like;
5. The ‘also raps’ – generally the high hopes of yesterday that, while they did not work out well, nevertheless did not become outright failures;
6. The failures.

Product Elimination

From the product life-cycle concept and Drucker’s analysis of product categories, it follows that all products must be kept under review to assess their present and likely future contribution to profits. A common mistake of marketing management is to keep in the range products that have little or no prospect of contributing to profits. Products are kept in the range until they fade away, meanwhile consuming valuable resources, which could be more profitably utilised elsewhere. These marginal products lower the company’s profitability, and it is essential to control them.

Source: http://en.articlesgratuits.com/the-product-life-cycle-concept-id1560.php

Work At Home Selling Beauty Products

Marketing Health Care Products From Home

By starting your own home-based business selling natural health care products from the comfort and convenience of your own home, you can not only eliminate the stress and hassle of commuting, punching time clocks and dealing with employers’ power trips, you’ll finally start making the kind of income you deserve while providing a valuable product to those who need them. If you have nothing more than a phone and a pad of paper, you can get started selling beauty products right away. With the increased awareness of harmful chemical substances in so many everyday products, the market for selling natural health care products has never been better!

Imagine…

1) Sleeping every morning until you’re finished sleeping (instead of awakening to a jangling, jarring alarm clock)

2) Setting your own hours, allowing you to give your children the care they deserve instead of entrusting them to strangers

3) Having complete control over the amount of money you make

A home based business selling beauty products can help to make this happen.

The fact is, best-selling natural health care products will always be in demand, regardless of the economy. Partially because health care in the U.S. is priced out of reach for so many, people are increasingly taking personal responsibility for their own health – and as competition in the job market intensifies, people will be looking for every edge in those job interviews, meaning that the demand for the top-selling beauty products will only go up. When you work at home selling beauty products, you’re actually helping these people to get the advantage they need!

You’ve Been There

You may be one of those who has been burned by “work-at-home” pyramid schemes before. In fact, such “pyramid schemes,” while not illegal, are certainly unethical and should be avoided at all costs.

The good news is that there are many alternative business models when it comes to selling cosmetics or anything else. Direct sales and affiliate programs are far better for those who work at home selling cosmetics.

If you already have a website that gets a fair amount of traffic, an affiliate program is an excellent way to start a home based business selling beauty products. You simply place a banner ad on your site advertising the product, and receive a certain amount for each “click-through” that results in a sale. This way, you can actually make money in your sleep.

The other model, direct sales, is more practical for most people – and if you have a prominent reputation in your community, you’re already ahead of the game, because with this business model, you’re selling cosmetics via word-of-mouth. This means you spend little or nothing on advertising.

Either way, if you plan to start selling natural health care products, it is important that you believe in the products you’re selling. Beauty products are personal, and it is highly recommended that you try every one that you plan to market to others. That way, selling natural health care products will be a breeze!

Organic and or Natural Beauty Products – How Europe Manages the Beauty Industry

Before digging into how Europe manages the ingredients used to manufacture cosmetic products, it becomes necessary to understand why this is so important. Personal care products, otherwise known as beauty products or cosmetic products, are known to contain over 10,500 chemical ingredients. Many of these ingredients are toxic in nature. Toxins are poisons and when used over long periods of time, can cause serious damage to one’s health. Women use an average of over 5 pounds of lotions and creams annually. The skin is the largest organ of the body and is very porous, allowing over 70% of what is applied to the skin to seep into our bodies and into our bloodstream. Through clinical studies, it has been proven that the very same toxins found in a mother’s blood have been found in the umbilical cord of the fetus. Many of these toxic (poison) ingredients are carcinogenic and can be linked to cancer as well as respiratory problems in infants, birth defects, liver and kidney disease, etc.

Perhaps now it is clear as to why it is so important to know what is being done around the world to monitor what goes into the manufacture of cosmetic products and why it should be so very important for consumers to use only certified organic and/or natural beauty products.

Europe, Asia, and Oceania have taken major steps in controlling the ingredients used in beauty products. In this article the focus will be on Europe, while future articles will tackle how other parts of the world address this issue. Having said that, one might ask what about the US? Unfortunately, with the cosmetic business being such a large (50 billion) and extremely profitable business, the US cosmetic companies employ lobbyists in Washington to prevent changes in the laws regulating the industry. Shocking as it might seem, the Cosmetic Industry is self-regulated. It can determine what it wants to bring to market without any pre-testing by any government or private agencies.

Currently Europe has one Government authority that controls the ingredients of beauty products, the European Union (EU). However, there are private institutions operating in five countries that provide independent laboratory testing to the many cosmetic companies operating throughout Europe. These independent organizations use the authority of the EU to manage the process, but in some cases, go beyond the regulations required by the EU to determine and qualify products as certified organic and/or natural beauty products. These organizations are:

-BDIH operating out of Germany;
-ECOCERT & COSMEBIO from France;
-SOIL ASSOCIATION from the UK;
-ICEA from Italy;
-BIOFORUM from Belgium

These six organizations combined also make up what is known as the COSMOS-standard. The COSMOS-standard has not yet achieved legal status, but that will be delved into later in this article. At this juncture, let’s look at how the EU manages this process.

What is the European Union? What are its aims and results? How does it work? In summary, the answers to these questions are:

-27 democratic countries participate in the EU economically and politically;
-498 million citizens in these 27 countries look to the EU for safe, consumable products, including beauty products;
-It’s results in the beauty category provide for not just safer products, but a greener environment as well;
-It works because each country sets up bodies to adopt and manage the EU’s legislation.

The COSMOS-standard represents the European cosmetic organic standards working group. It is made up of the previously mentioned organizations. It is expected to be legalized by April, 2010 by the pronouncement of the Belgian Royal Decree. Excerpts of the main objectives of the COSMOS- standards and taken directly from their final document dated January, 2010, can be summed up as follows:

“Establishing a ‘sustainable development’ that would reconcile economic progress, social
responsibility and maintain the natural balance of the planet is a project in which the cosmetics
sector is willing to be fully involved… the organic and natural cosmetics sector clearly shows its ambition to go further in setting a new standard for organic and natural cosmetics.”

The following represents a summary of a set of simple rules that will be used to manage the organic and natural beauty industry. The main focus is on prevention and safety in all segments of the manufacturing process, that is, from raw materials to market ready final products.

The rules will focus on human health through:

-Organic agriculture and natural resources always with respect for the environment;
-A manufacturing process that is environmentally clean while, at the same time, utilizing and expanding a more green philosophy that ultimately will create a higher standard for organic and natural beauty products.

The six organizations making up the COSMOS-standard, namely BDIH, ECOCERT & COSMEBIO, SOIL ASSOCIATION, ICEA, and BIOFORUM, each have their own set of standards for certifying organic and/or natural beauty products. It would take a book to delineate each agencies processes. Suffice it to say that Europe has taken a lead position on this subject through the EU and continues to improve its status by moving forward with the COSMOS-standard. One of the results of the EU’s legislation is that they have already banned over 1100 chemical ingredients used in the manufacture of beauty products, while the US has banned a mere 10.

The US, with its lack of leadership in this industry, has left the consumer vulnerable to the poisons we already know cause harm to pregnant mothers, their babies, and to the millions of consumers that have used these toxins for decades. Over time, with many countries around the world coming together to prohibit these toxic ingredients from being used in beauty products, hopefully the US will change current legislation and demand pre-testing of beauty products before they are released to the public. Further, hopefully the US will also permit independent agencies to test products to qualify them to be labeled as certified organic and/or natural beauty products. In the meantime, when shopping for certified products, simply look for the logos of the aforementioned companies out of Europe. In doing so, you will be assured of using safe, non-toxic beauty products.

Sally Beauty Products – One Stop Shop For Quality Beauty Items

With people becoming more and more conscious of their looks, it comes as no surprise that cosmetic companies are abounding everywhere. These companies include cosmetic giants like Estee Lauder, Shiseido, Revlon, Max Factor, and many more.

However, since these companies pay thousands, maybe even millions, of dollars in advertising, their products can be a bit expensive. Some people, especially those who are in a tight budget, hesitate to purchase products from these companies because most retailers sell them at high prices. However, if you really want to benefit from the amazing effects of such high-esteemed products and avoid paying a fortune for them, your option is to purchase them from wholesale retailers who buy and sell them in large quantities. Sally Beauty Products is one of these retailers.

Before purchasing products from any company though, it is always a good idea to know the company’s background and the products they supply. So how did Sally Beauty Products come about and what products do they distribute?

Sally Beauty Products opened its first beauty supply store in New Orleans back in 1964. Today, a Sally Beauty Products franchise can be found in every state in America. They have also extended their operations to eight other countries around the world, including Canada, Mexico, Germany, Japan, Spain, Ireland, and the United Kingdom. Because there are over 2,700 franchises operating successfully, Sally Beauty Products has rightfully claimed to be the largest retailer of beauty and skin care products to date.

Contributing to the success of the company is the excellent customer assistance they provide. Each of their customer service staff is trained to answer queries regarding their products, as well as recommend various beauty products that they know will cater to each customer’s needs.

Sally Beauty Products does not only cater do business with individual customers, but with other businesses related to the beauty industry as well. These segments include beauty salons, cosmetologists, and schools of cosmetology.

Whether you are into the wholesale business or just an individual customer wanting to try new products for a change, Sally Beauty Products are one of your best options. They have a vast selection of products to choose from, with over 5,000 items for beauty and skin care.

Do’s and Don’t in Product Designing

In the beginning of the project it was good because the design was clear to all. However, the new design was changed twice which confuses the design team and made them weary of continuing the project. The marketing team pre-printed some brochures though they are worried of the outcome. The sales team found out that they lost commissions, they passed the blame to the design team. When the people in management knew this they gnashed their teeth and in anger rained down memorandums in the company for the reason that their budget is running over.

Sounds familiar right? You might think that functionality is the main purpose of a product but the design of the product also plays a vital role. Although the process in design does not always run well and there are major things that needs to be fixed. The things below are the Deadly Sins of Product Design which you must avoid in order to keep your design beautiful and in line with its purpose:

Tunnel-Vision: Keeping up with a need while creating another one

A good concept in design certainly solves a problem and meets a need. It seems so easy to make a design but the important thing is you have to make one which will not create another problem. An example could be a pair of hedge clippers. Putting a safety lock into the cutters will solve any potential problem. However the user of the scissors should avoid the lock to slip into its original position which locks the scissors so he needs to hold it in a certain way which might not be too comfortable for the user. Be watchful on the design since it greatly affects the purpose of the product.

Glitter: Nice design but costly and impossible to make

Any person that loves designing products wants to have that brainstorming environment where spontaneity and art abound. Making new concepts of design is fun and not a boring one. You can have fun in design making but you need to stick with your goal and that is to make a good design. Generally, product companies go to design firms for the design of their products, however these design firms do not have technical expertise. In the end of it you will find that the beautiful designs that you have made are impossible to produce or they are very costly to make. Thus, it is important to know your budget and resources and use them wisely.

Imperceptiveness: The failure to produce a design that meets the user need.

The user should be comfortable of the design of the product. See ergonomics as well as human factors and study on how your product will be used by the users. Learn to know the requirements of the user. Ask the users to know what are their thoughts of the product. You need to study how will the user go with the product and note the efficiency of the product with each use. The method is good specially when you are planning to redesign a product or make a competitive product in the market. Good designs are those that have good aesthetics which users admire but actually they do not know about its efficiency. If the product will be more on design then it will result in the frustration of the user and the product will be short lived. Make your designs simple so that you can make the functionality of your product at its fullest.

Safety: A mixture of ideas for users safety

You will find many kinds of great ideas on the market but if you want to outshine those ideas you have to be unique. Stun the consumers with your great stuff that you made for them. Prior to making a new design for your product, analyze first the competition in the market. Make your research and know the likes and dislikes of the users who use that particular product and find ways on how you can make the product better. Add some features from other industries and create some ideas to make your product more appealing. See what are the trends in the industry right now and know how you can incorporate your ideas to come up with the next-big-thing. Show the consumers on how well your product is over the competition in the market.

Transience: Designing for today and for the future

If you get the current condition then its fine to make a design for the present. But come to think of the products that changed the world since they were not only made for the present but also for the future such as cell phones, coffee makers, computers, etc. If you want to make a good design then you need have to see the future. Do not be contented with your present good, look for ways on how you can improve your user-product interaction. Think 5 years from now and figure out what would it be. What could be the changes in the user requirements during that time? Where else can be your product be used? Can your product be used for a new purpose? Is there new technology available for your new design?

Egomania: Designing only for the sake of the design

The problem with search for ways to make our design good is that we want to make it look cool and fix those points but really not solving the problem. You need to meet the need first before going to the design. You will have the design as you continue to develop your product. You might find great designs as the one that equates to the success of the product but true success of the product means the product meets or exceeds the user requirements.

Distraction: Fixing the wrong problem

Designing a material needs time to come up with a unique art. However, you need to have control from your fluidity. Usually as the design of the product evolves, there are things that are discovered and things are fixed. This is the most useful part in the process of creation-but you have to use this well. You need to focus your attention always to the original design scope. Do not let your design affect the functionality of your product else you will not end with your product. Return to roots of it and ask yourself why the design is needed for the product. Let’s take for example the new air actuated corkscrew. What the designers have discovered was the problem is not the design of the corkscrew but how to get the cork from the bottle. Rather than making a new cork screw the designers just made the air pump corkscrew to solve the issue. By that example, we can learn that the wise thing to do is to be simple in our designs.

All You Need to Know About Production

The objective of any business firm is to maximize the difference between total revenue and total cost. This requires among other conditions that the firm purchases and combines factors inputs in such a way that the total cost of producing any particular level of output is the lowest possible figure, given existing technological and institutional conditions. The word production means manufacturing.

Production in the wide sense includes other activities that do not imply manufacturing of physical commodities. This is because the manufacturing of such commodities will be useless until they get to the consumers who need them for their satisfaction. This includes the process of getting goods manufactured to the final consumer such activities includes transportation, distribution and marketing. In addition , services which does not involve the “creating” of physical goods but which goes into adding to the satisfaction or utility of human beings are included in production and all these lead to the satisfaction of consumers and therefore, they are all part of production. A production process is the set of all activities that are required to convert a set of inputs (human resources, raw materials) into desired output such as finished products and services. Production therefore is the conversion or transformation of input into desire output.

WHY YOU MUST UNDERSTAND THE KEY ASPECT OF FACTORY PRODUCTION

There are major key aspects or let me say types of production namely: job production, batch production and flow production. It is possible that these keys speech of production are utilized in a factory at different stages of the production of a product. JOB PRODUCTION: is the manufacture of a single complete unit of a product by an operative or a group of operatives and a number of such products can be worked upon simultaneously by different groups of workers. Each group of workers will complete work on the unit before taking up another.

BATCH PRODUCTION: batch production requires that the work on any product is divided into parts or operations. And that each operation is completed through the individual units making up the batch before the next operation is under taken.

FLOW PRODUCTION: is the processing of the materials continuously and progressive. Thus, their is no idle time as in batch processing since work is complete on a unit at a stage of production, it is moved on to the next stage without waiting for the other Items in the batch. It is necessary each operation or manufacturing stage is of equal length, and there is no moment off the production line; inspection is located within the flow production line and the inspection function does not occupy more than the unit operation time, all stages are balance, the correct material, plant and equipment is provided on time and maintenance is by anticipation not default.

SEE THE TYPES OF GOODS IN PRODUCTION

The goods in production can be classified in various ways, such classification includes: capital goods, consumer goods, durable goods and non-durable goods.

CAPITAL GOODS: these are goods needed for the production of some other goods such as machines, equipments.

CONSUMER GOODS: are those goods that are needed for the satisfaction of immediate wants, such as food stuffs.

DURABLE GOODS: these are goods that can last for a long period of time and can therefore be used as many time as possible such as furniture, electronics.

NON – DURABLE GOODS: these are goods which have shot life spam and can therefore be used probably only once or a few number of time such as raw materials generally.

KNOW THE PRODUCTION FUNCTION

Supposing the maximum amount of any production that a firm can produce with any given collection of factor input is determined by prevailing institutional circumstances and by the existing state of technical knowledge. The relationship between the inputs and the outputs is expressed symbolically by a production function of the general form Q=F(V1 V2 Vn) where the variables V1 V2. Vn represent quantities of various factor input and the variable Q represent the maximum output that the firm can produce with a giving set of the input variables. It is assumed that the effect of an increase in any of the input variable is at least up to some limit to increase output. It is also assumed that the proportions in which various factor inputs can be combined to produce a given quantity of output are normally variable. Cases of fixed proportions (at least among ingredients) are found in certain chemical processes; but otherwise, experience indicates that input proportions can be varied significantly with output at a constant level.

FIND OUT ABOUT PRODUCTION LIFE CYCLE

The essence of successful new product introduction of simplification may lie in the appropriate timing of the action. The characteristics of a generalizing product life cycle. The product life cycle is an important tool for analysis and planning of the market activity, it shows the trends in sales and profitability of a particular product over its life cycle. This life spam further has clearly separate stages just like the life of an individual human being.

SEE MORE ABOUT STAGES IN THE PRODUCTION LIFE CYCLE

There are four major stages in the production life cycle these are: introduction stage, growth stage, maturity stage and decline stage.

INTRODUCTION STAGE: this stage will be dominated by the need to establish the product in the market by building buyers and distributors’ awareness of the product and its benefit, consumer advertising and trade promotions will be important in this initial communication process.

GROWTH STAGE: once successfully established, the new product may begin to enjoy rapid sales growth which along with the lack of competition may make this the most profitable stage of the life cycle of the product. The growth stage should be managed so that a full demand base is built in market; there is selective building of customer demand at the expense of existing or substitute product types marketed by competitors.

MATURITY STAGE: it is essential to company profitability and cash flow that , the stage be prolonged for as long as possible for well established products and brands this should be a time for consolation in the market place is mainly concerned with market share, so critical marketing activities need to be managed. To maintain product distribution and customer access to the product, to maintain customer loyalty to the brand or product and hence the race of re- purchase.

DECLINE STAGE: ether for reasons of technical obsolescence, changes in customer or Trade attitudes towards the product over familiarity with it or the emergence of a better product elsewhere in the market; a stage may be reached when sales and profitability start a consistence and perhaps irreversible decline. Once management has recognized and accepted the inevitable, he should withdraw all expenditure on the product above its variables cost of production, and perhaps raising its price.

SEE THE PRODUCTION FACTOR:

Production factors are the agents, inputs or resources used in the process of production. Without such factors, productions may not be possible. However, it is not production factors themselves that are of much importance but the services that such factors could render in production. These production factors includes: land, capital, entrepreneur and labour.

LAND: is the earth and all the natural resources found in and on it. Such resources includes: forest, rivers, minerals and even it includes such thing as sunlight. Land is the final source of all materials because any commodity can be ultimately traced back to the land. The reward of land is rent. The term land is used in the widest sense to include all kinds of natural (as distinct from man-made) resources.

CAPITAL: could be as all forms of wealth that are set aside for the production of further wealth. Thus, capital represents the collection of wealth that are not needed for immediate consumption. Capital is also described as a derived factor because capital has to be produced before being used to produce commodities.

ENTREPRENEUR: is a person who initiates, organizes, control and directs the process of production and bears the resulting risk in the production process. An entrepreneur is the business organizer and the one who combines other factors of production for maximum output. The shapes of the curves in this figure are based on a normal distribution. The actual shape of the curve and the length of duration of the four constituent stages will of course, varies for each production or brand.

Pricing Your Products

In our scramble to find a way to offer the lowest prices on the Internet, we often overlook the basic steps that we should be taking BEFORE we even offer a product for sale.

We also overlook something even more important: you don’t HAVE to have the lowest price in order to make great sales. Following are some things I do before and after determining my bottom line. I sell by having products drop-shipped for my sites, which works VERY well, but these steps should be covered no matter your distribution method.

Should you be selling this item now?

Snowboards don’t sell well in the summertime. You may have a hard time moving a pair of roller blades in January. Don’t waste your time and your site space marketing products out of season. Ask your supplier for a little historical information regarding the best time to sell their products. Believe me, to everything, there IS a season. They have the figures. If they don’t want to share this info with you, find another supplier.

Identify your costs

Profit isn’t just the difference between wholesale and retail. You have other costs to consider. Think about every penny you spend in order to get that product to the customer’s door, and plan accordingly. For example, your merchant account probably costs you about 2.2% plus 30 cents per transaction. On an item you’ll sell for $20, that’s 74 cents. Don’t forget that calculation when pricing the item. Are you warehousing the item? How much is that space costing you per item per month? Did you spend money stocking up on shipping materials? How much per unit? What about advertising? Monthly hosting costs? You may need to project some estimated sales in order to arrive at some of these figures.

This may seem very complicated, but it’s really not. Just take the figures one at a time, and you’ll arrive at a wholesale cost plus an amount that, when added together, becomes your initial ESTIMATE of “cost of goods sold”. Identifying all your costs is critical if you want to price your products properly.

Check out the competition

Search on the item you plan to sell. Check out the competitors’ prices. But DON’T get caught up trying to beat the wrong competitor. You need to stay within your “venue”.

My stores are built in Yahoo Shopping (http://store.yahoo.com). 90% of my traffic comes from there. When I seek out my competitors, I look for other businesses like mine ONLY in Yahoo Shopping. Then I compare.

If I’m thinking about selling a product, and I get 1,500 hits in 400 stores on that item in Yahoo Shopping, forget it. If I get a hundred hits in 20 to 40 stores, I’ll look into it further.

So check out the competition, narrow down your product list, make a note of the five lowest prices you find, and then ask yourself another question:

Is anybody going to buy this thing?

This doesn’t have much to do with pricing, but it should be said.

When considering products, there’s unique, and then there’s too unique. Yak Cheese may sound like something that nobody else has for sale on the ‘Net. There’s a reason for that. If you sell more than 3 boxes a year, I’ll EAT some.

Unique is Rain Barrels made in Maine. It’s Exotic Cheeses imported from Italy. Silk Parisian Lingerie. Things you don’t see every day, but would be proud to give as a gift.

Then there’s “common”. Everybody and their grandmothers are selling Alabaster Figurines on the Internet. Do they sell? Sure, in a limited fashion. Do you want to sell them? Not if you want to make any real money.

In my experience, unique products, like Rain Barrels and Parisian Lingerie, DO sell. So do Coleman Sleeping Bags, and Conair Hair Dryers. BRAND NAMES sell. Look at your potential product, and ask yourself honestly if YOU would buy it on the ‘Net.

Set your price

Take the five lowest prices you collected on a product in your list that has survived the above. Calculate your estimated cost, then subtract that from the lowest price. If you don’t see at LEAST 15% profit, don’t bother.

If you do, there are a couple of ways to proceed. You can undercut the lowest price in your “venue” by a bit, and hope to “kick off” the product and get yourself noticed. Chances are, though, that the following week you’ll find that someone has undercut YOUR price by just a bit. That becomes a losing game.

I generally set up a couple of “loss leaders”. These are desirable items (in my general product line) that I sell dirt cheap just to bring in customers. Then I price the rest of my products at the second or third lowest price in my venue. The customers come in for the loss leaders, and then I can market everything else to them via email. I spend a lot of time making my site look better and easier to navigate, and pay a great deal of attention to my customers.

That makes me more reputable in the eyes of the customer. You’ll find that people don’t mind paying just a little more if they feel comfortable in your store. They don’t like to worry that they’re buying from a “hack” who may not deliver. Nothing says “hack” like a cluttered, confusing storefront.

Follow up

After you’ve sold an item for a month or two, revise that “cost of goods sold”. Measuring past performance is just as important as setting the correct price to begin with. If sales drop, recheck your competition. If that’s not it, drop the product, or shelve it until the “season” comes back around. Don’t get sentimental about your products, and NEVER just let your store sit there in limbo once it starts to make money. This is a dynamic business; stay on top of it!

A last word (or three)

Retail pricing on the Internet is so fraught with permutations that it would be impossible to cover everything here, even if I KNEW everything. The steps above are just the basics of a process that works for me. Hopefully something here will strike a chord and work for you as well. Patience and persistence are the keys to a successful Internet business, so hang in there, and don’t quit the day job for at least a couple of weeks. ;o)

I hope this helps in your future marketing decisions.